I am much happier with this Mcdonalds logo. The golden arches are still recognisable even with their appearance changed fairly dramatically. The arches are now mad of grease that is flowing out of a diseased heart. I chose to use a more anatomical drawing of a heart rather than a simple cartoon version to make a serious point about the health implications of fast food. I think the more realistic heart provokes more of a reaction and can make people feel uneasy. I decided to use the Mcdonalds slogan 'I'm Lovin' It' to tie in with the heart. I think this logo works very well, at first glance it still acts as a Mcdonalds logo and should still be seen a representation of the brand, this should help it to be a more effective satirical illustration. By maintaing the branding of Mcdonalds but depicting a graphic image of the health implications of their products the image should highlight connection and associations between the two.
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