Monday, 2 May 2016

Kfc Angel


This is an image I made to investigate the similarities between religious Icons and Branding. The KFC logo uses Colonel Sanders as a symbol of quality for its products. He is used to represent a set of values that are supposedly held by the brand. Having a person as the logo of the company adds a feeling of home cooking or a small business to a massive company. KFC is similar to all the other faceless fast food chains but the addition of Colonel Sanders to the logo could mean that customers feel more comfortable with the brand. I tried to use their products to depict him as an angel of fast food but I didn't match the wings and halo to the original logo well enough. I think I need to make a logo that looks like it could have been part of their promotional material for it to work successfully to satirise the brand.

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