I have really enjoyed using my visual journal to research how we use our previous experiences and knowledge to decipher the images we encounter throughout our lives. I think my research has become a bit confused and I need to focus more on theories to make sense of the subject. I have chosen to look more in Gestalt Theories and how and why they work. i will continue to use signs, logos and icons to explore these theories.
I will look at companies that use Gestalt images for their logos and also make my own Images from logos and icons. Their are a variety of preexisting logos that apply these theories.
these are some nice examples of the application of gestalt theory. The two predominant key principles that are most often used are Reification where our perception creates more than is present in the image and Multistability where we perceive two different interpretations of the information in the image and can change back and forth between the two.
I think the best examples of Multistability are well balanced without one of the interpretations overpowering the other. These images are often silhouettes or fairly simple compositions, this could be to avoid confusion. there are many examples of images purposely created to contain a hidden second interpretation but these would not be useful if you are trying to successfully convey a message that relies on both meanings to be understood.
This example of a frog and/or horses head is a cleverly designed image but does not work as well as the Hope for African children Initiative further up the page. in the latter the form of both Africa and the peoples faces are both easily recognizable. The way the images are put together is designed to trick your brain into recognizing two different things, the artist needs to work out how to combine the image in a way that suits their purpose.
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